THE DECISION LAYER
You can see your numbers. You still can't decide.
You track ROI. You see every campaign. But which to scale, which to cut, which to fix first — and the reason you'd give your CFO — that's the gap between a dashboard and a decision.
This is the system that closes it.
WHAT'S INSIDE
Seven tabs. Yours to keep. Open to Customise.
Each tab does one job. Together they take you from raw numbers to a decision you can defend, in the same order every quarter.
Start Here
Your orientation. How the system works end to end, and how to read every decision flag before you begin.
Campaign Tracker
Enter your campaigns. ROI, cost per lead and cost per conversion auto-calculate. Set your target ROI once at the top.
Performance Snapshot
Portfolio totals and channel breakdown, pulled automatically from your tracker. Nothing to enter.
Decision Dashboard
Set your Go/No-Go threshold. Every campaign auto-flags: SCALE, HOLD, REVIEW or CUT.
Budget Reallocation
Priority scoring and proposed spend, plus the four questions to answer before your CFO meeting.
Meeting Ready Summary
Your exec brief, auto-populated. Add your narrative and you're ready to present.
AI Decision Prompts
6 ready-to-use prompts. Paste into your AI assistant, drop in your data, get a defensible call in 60 seconds.
WHAT IS THIS
A decision tool. Not a dashboard.
WHAT THIS IS
- A decision system that tells you what to scale, cut and fix.
- A priority order, so you always know what comes first.
- Auto-flagging from your own targets: SCALE, HOLD, REVIEW, CUT.
- A one-page brief that auto-populates for any review.
WHAT THIS ISN'T
- A reporting dashboard or analytics platform.
- A strategy course or marketing training tool.
- A quarterly planning and execution system.
- Another subscription to manage.
The free ROI Starter Sheet shows you what's happening. This tells you what to do about it. The 90-Day Operating Rhythm tells you how to execute it.
WHEN YOU'RE READY FOR THE NEXT STEP
Know what to do. Then make it happen.
This system tells you what to do. The 90-Day Marketing Operating Rhythm is the structured 13-week system that makes sure it actually gets done — priorities mapped, budget phased, momentum tracked.
One-time purchase, like everything here.