See your marketing numbers clearly — in ten minutes.
The free ROI Starter Sheet Lite. Open it in Excel, use it this week, feel the difference. The first piece of structure — on the house.
- Track every channel in one place
- See what your spend actually returned — calculated for you
- No course, no subscription, nothing new to learn
Download to take a closer look.
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One place for every campaign.
Stop rebuilding tracking sheets every quarter. Log spend, results and ROI in one place and finally see where your budget is working.
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Performance at a glance.
Your key metrics calculated automatically and summarised in one view. Less time reporting. More time making decisions.
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Compare channels with confidence.
Know what is performing, what's under pressure and where to focus next. Clearer visibility creates better decisions.
What's Inside
Seven tabs. Six free.
Each tab solves a different reporting problem. Together they create a clearer picture of what's working, what's not and where to focus next.
Start Here
How to use the system, and what it gives you. Plain setup — no course to finish first.
Campaign Tracker
One row per campaign. It works out what each lead and sale cost you, and what came back. Your single source of truth.
Performance Snapshot
Your totals and averages across everything, at a glance. Open it before any meeting.
Channel View
Where the return is — and where it isn't. The numbers, with no false conclusions drawn for you.
Weekly Reset
A few questions, five minutes, every Monday. The habit that keeps the numbers honest.
AI Assistant (Starter)
Ready-made prompts that help you read what the numbers are saying. Faster thinking — your judgement.
Decision Engine
What to scale, cut or fix — and why. Priority scoring and budget reallocation. Part of the full system.