Own the work. Stop paying for it with your weekends.
Three Systems. Buy what you need, when you're ready. Start with visibility. Build confidence. Create structure.
Spend less time rebuilding spreadsheets. More time focusing on the work only you can do.
What's inside
Seven practical tabs. One reliable workbook.
A working file, not another empty template. Pre-built with formulas and sample data, so you're working in minutes instead of starting from a blank page.
Start Here
What this is for, the three rules that make it work, and what's inside. Plain setup: no course to finish first.
Campaign Tracker
Every campaign and project in one place. ROI calculated for you. Your single source of truth.
Performance Snapshot
Your whole period on one screen, plus an automatic read of what stands out. Open it before any meeting.
Channel View
See which channels earn their budget and which don't. The numbers, with no false conclusions drawn for you.
Target vs Actual KPI
Track multiple KPIs per project against your own targets and thresholds, not a generic benchmark.
Weekly Reset
A few questions, five minutes, every Monday. The habit that keeps the numbers honest.
AI Assistant
Ready-to-use prompts that help you read what the numbers are saying. Faster thinking. Your judgement.
WHAT THIS IS
A marketing tracker. Not another spreadsheet.
WHAT THIS IS
- One place to capture campaign spend, performance and ROI.
- Consistent reporting across every marketing activity.
- Built in Excel, with formulas and sample data already done.
- Ready to use in minutes, not after building it yourself.
WHAT THIS ISN'T
- A dashboard that makes decisions for you.
- A planning or budgeting system.
- A marketing strategy course.
- Another monthly subscription.
The Marketing ROI Tracker keeps your marketing activity organised in one place, so you always know what's happening. When you're ready to decide what to do next, the Marketing Performance & Decisions System picks up from there.
Before you buy
Questions, answered.
Is this Excel or Google Sheets?
It's an Excel workbook. The formulas are standard, so it also opens and works in Google Sheets if that's where you prefer to work.
Is this a subscription?
No. It's a one-off purchase. You buy the file once, it's yours, and there's nothing to renew or cancel.
Do I need to build anything myself?
No. All seven tabs come with formulas already built and sample data showing how each one works. You type over the examples with your own campaigns and the ROI, snapshot and channel views calculate themselves. Setup takes about 30 minutes in one sitting.
Do I need to be good at Excel?
No. You enter two numbers per campaign, spend and return, and the workbook does the rest. If you can fill in a cell, you can run this tracker.
How is this different from the free Marketing ROI Calculator?
The free Calculator gives you a one-off ROI calculation. The Tracker is the ongoing version: every campaign in one workbook, tracked week after week, with performance and channel views that build themselves as you go.
How much time does it take each week?
Once your campaigns are in, about five minutes. The initial setup takes around 30 minutes in one sitting, then the Weekly Reset is a short set of questions each week that keeps the numbers honest and the tracker in use.
WHEN YOU'RE READY FOR THE NEXT STEP
You've organised the numbers. Now decide what they mean.
The Marketing ROI Tracker helps you see what's happening across your marketing activity. The Marketing Performance & Budget Decisions System turns those numbers into clear priorities, so you know what to scale, what to fix and what to stop.